Trident® Gum is proud to help the Trae Young Family Foundation make a positive impact on mental health


Trae young has been recognized for its ongoing efforts to normalize mental health conversations and promote overall well-being. His foundation, the Trae Young Family Foundation, was founded to continue education about mental health issues for youth and adults. Trident’s donation will support the Foundation’s community and sports programming that impacts mental wellness, including programs for members of the Young Family Athletic Center in Trae’s hometown, Norman, Oklahoma, among others. The center is expected to be completed in 2023.

“I am thrilled with Trident’s commitment to reducing the stigma associated with mental health,” said Trae young, professional basketball player and founder of the Trae Young Foundation. “Young Family Athletic Center is close to my heart and this donation will help build a foundation that will positively impact mental wellness in my hometown for years to come.”

As a trusted brand in oral care, Trident believes in the mission of helping young people overcome the overstimulation of modern life and support their emotional well-being by taking a moment to refresh themselves. mind and focus on what matters.

“Trident believes in the power of a sharp, focused mind, and the value of taking a moment to refresh your mind and focus on what matters,” said Rohit Sakhamuri, Trident Brand Manager at Mondelēz International. “Trident is committed to partnering with allies, like the Trae Young Family Foundation, to continue to have a positive impact on the mental well-being of all.”

Find the Trident pack with Trae young only in Walmart checkout lines for a limited time. Follow @TridentGum on Instagram, Twitter and Facebook, and @tyfamilyfoundation on Instagram. This campaign will also be supported by social content, a TikTok Live planned for May 20 and influencer partners with the goal of creating a safe space for discussion about mental health.

If you or someone you know has a mental health issue, contact a medical professional for help.

About Mondelez International
Mondelēz International, Inc. (Nasdaq: MDLZ) enables people to snack directly in more than 150 countries around the world. With 2021 net sales of around $29 billionMDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU cookies; Cadbury dairy milk, Milka and Toblerone Chocolate; Sour Patch Kids sweets and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at

About the Trae Young Family Foundation
Founded in 2019, the Trae Young Family Foundation was established with the goal of continuing education about mental health issues, particularly cyberbullying and social media. Both children and adults face depression, anxiety, and PTSD on a daily basis, among other issues caused by cyberbullying and social media. Through ongoing training and research, the Trae Young Family Foundation will inspire and help positively impact children and adults from all walks of life who suffer from mental health issues. Visit or follow the foundation on Instagram at

SOURCE Mondelez International, Inc.


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